We fix the technical and content problems that stop search engines—and AI assistants such as ChatGPT, Perplexity, Gemini, and Google AI Overviews—from finding, understanding, and citing your site.
Clear plan. Steady work. Honest measurement. No ranking guarantees.
We don’t promise rankings or a place inside any AI answer. Search and AI systems change; no provider controls their results.
Classic search lists links. Generative engines often answer inside the chat—and may cite a source.
GEO helps your brand get mentioned and cited in answers from assistants such as ChatGPT, Perplexity, Gemini, Google AI Overviews / AI Mode, and Microsoft Copilot — with descriptions that are factually right. SEO helps you appear in a list of results; GEO helps you appear inside the answer.
Score ideas we track: Mentions · Citations · Accuracy · Share of voice vs named competitors.
| SEO | GEO | |
|---|---|---|
| Full name | Search engine optimisation | Generative engine optimisation |
| Goal | Help search engines crawl, index, and list your pages for the right queries | Help AI assistants mention and cite you accurately when people ask category, comparison, or how-to questions |
| What “winning” looks like | A clear listing people can click | A mention and/or a citation (link or named source) inside the answer |
| Typical work | Crawlability, speed, titles, internal links, useful pages | Entity clarity (/about, pricing, FAQ), answer-shaped content, structured data that matches visible text, real third-party mentions |
| Overlap | Indexable, trustworthy pages help both. GEO is not a replacement for SEO—it builds on it. | |
SEO helps you appear in a list of links. GEO helps you appear inside the answer—when the model has a clear, citable reason to trust you.
More discovery happens in AI answers. If those answers never mention you—or mention the wrong company with a similar name—you lose the conversation before the click.
People still use Google. They also ask ChatGPT, Perplexity, Gemini, Copilot, and Google’s AI surfaces the same buying and research questions. Those systems pull from the open web, brand entity signals, and third-party sources—not only from your ads account.
Across the market, tools and agencies now sell “AI visibility” monitoring (prompt tracking, citation dashboards) or full execution (content agents, outreach). The useful pattern is the same: fixed prompt set → multi-engine measurement → owned-site fixes + earned mentions → re-measure. What does not have strong evidence: treating llms.txt as a silver bullet, buying fake mentions, or promising a #1 ChatGPT slot.
(Generalised observations — no client metrics on this page.)
/about, pricing, and manufacturer facts are clear and repeated on pages machines can read.We are a done-with-you / done-for-you service, not a monitoring SaaS subscription. We use free official reports (Search Console, Bing Webmaster AI Performance where available), server or CDN logs, and a frozen prompt set. Budget goes into content, technical fixes, and real participation—not into paid “guarantee” schemes.
Five workstreams, one playbook. Mapped to our internal GEO delivery process.
Discovery & baseline
sameAs), WebSite, Article/FAQ where real./about, FAQ, pricing, methodology—with a short answer block near the top.llms.txt accurate if present—not sold as a KPI driver.Timelines are planning aids, not guarantees. Non-branded AI mentions often take longer than a single sprint.
| Window | Focus | Typical outputs |
|---|---|---|
| Days 1–30 | Foundation + baseline | Baseline report; robots / crawler access; JSON-LD templates; entity pages; IndexNow where relevant; first answer-shaped pages; start honest community contribution; log dashboard |
| Days 31–60 | Close gaps + earned | Comparison / alternatives pages; outreach from the source-gap list; optional small original-data note; mid-cycle retest vs baseline |
| Days 61–90 | Prove & plan next | More pages as agreed; directories/profiles completed; 90-day retest; written case notes for the client; next-quarter roadmap |
We optimise for process metrics you can re-run yourself (mentions, citations, accuracy, crawl evidence)—not for a promised rank.
We re-use the same prompt set so comparisons mean something — not a screenshot of one lucky chat.
AI answers are noisy. We sample more than once, note limits in reports, and never sell a single anecdote as a trend.
Packages and scope are quote on request. We do not publish rates on this page.
Package names describe scope. Prices are not listed publicly — use Get a quote.
Typically 3+ months
Typically 3+ months
Excluded on purpose: paid listicle placements, fake reviews, traffic bots, “guaranteed #1 in ChatGPT.”
Hard boundaries. If a vendor promises the opposite, ask how they would prove it.
| We don’t | Why |
|---|---|
| Promise rankings, “#1 in ChatGPT,” or guaranteed citations | Nobody controls model outputs; Google also warns against rank guarantees |
| Buy links, fake traffic, or non-genuine brand mentions | Against platform rules and Australian consumer law risk; weak long-term signal |
| Buy review or listicle placement as part of the engagement | Paid placement needs clear disclosure; we keep packages free of that conflict |
| Incentivise fake reviews | Platform and ACL risk |
| Ship scaled AI content without human fact-check | Treated as spam by search systems; harms trust |
Sell llms.txt or a magic schema snippet as the whole strategy | Weak or negative evidence as a standalone tactic |
| Hide who we are in communities | Disclosure is required when we mention the client’s product |
Method note: on our own products we use the same playbook—freeze prompts, score mention/citation/accuracy, fix entity pages and structure first. Example of method only: clarifying manufacturer and /about facts so AI answers stop confusing similarly named apps. No traffic or ranking claims on this page.
It depends on your starting point, niche competition, and how fast pages can ship. Some technical fixes show up in crawl logs within days; non-branded AI mentions often need 60–90+ days of steady work. We do not promise a date when AI will recommend you.
No. We improve the inputs those systems can use and measure trends on a frozen prompt set. Appearance is never guaranteed.
No. Indexable, well-structured pages are the foundation. GEO adds answer-shaped content, entity clarity, and earned citations on top.
Typically: ability to change or request changes on the site (CMS or repo); Google Search Console; Bing Webmaster Tools when available; analytics (e.g. GA4) read access; and CDN or server logs enough to see bot user-agents and status codes. We do not need payment-card data or end-user passwords. Invites and least-privilege roles only.
SEO-only work often stops at classic rankings and may skip AI citation measurement. SaaS tools are strong at monitoring prompts and citations; they usually leave execution to you. We combine measurement with technical, content, and earned-media execution—without requiring a paid tracking subscription as the product.
Not as part of this service narrative. Zero paid placement in the default engagement. If you later choose paid media yourself, that is separate and must be disclosed where required.
Yes—and disambiguation is often the first job: clear /about, legal entity, pricing, and sameAs profiles so assistants stop attributing the wrong maker.
Agreed per engagement. Common set: ChatGPT, Perplexity, Gemini, Google AI Overviews / AI Mode, and Microsoft Copilot when login/access allows. We document what was and was not tested.
No. The playbook scales down for solo founders and small teams (smaller prompt set, fewer pages per month) and up for multi-brand or multi-locale needs. Scope is set in the quote.
Product and service brands that already have (or will ship) a real website — solo founders, small SaaS, and specialist businesses that care about being described accurately.
AI may assist drafts; humans verify facts, tone, and compliance. We do not publish undifferentiated mass content.
Aiotfy Pty Ltd is based in Adelaide, Australia. We work remotely with clients in English-first markets.
Tell us your website, market, and what “found” means for you. We reply within 2 business days (Adelaide business days).
Quote on request. No ranking promises. We’ll say plainly if we’re not the right fit.
We don’t promise rankings. Search and AI systems change, and no provider controls their results.